Here's the details of what you need to do for your landing pages. They need to be simple to accomplish the goal. Here is a simple list of adjustments you can use to help create a landing page design that is more productive and financial rewarding.
USE CONSISTENT TITLING TECHNIQUES
Make it drop dead simple for users to know they have landed at the right place. The easiest method of accomplishing this is to make your title of your page the same as your ad title.
USE IMAGERY INTELLIGENTLY
Photos can do wonders for the look of a page however, too many can be a distration. Keep in mind that as well as good imagery you also need make good use of white space. Landing page design with too many distracting photos defeat the purpose which is to get the user to pay attention to the stuff where they need to take action.
USE SIMPLE FORMS
Your forms are one of the most important elements on the page and the #1 mistake most make is adding too many form fields that discourage the user from filling it out. Do not try to capture a bunch of unnecessary info like address unless you are giving away something of high value.
USE ONE CALL TO ACTION
One of the most common mistakes we see in landing page design is the use of multiple calls to action. The main objective is always to keep your users focused on one goal. The more options a user is presented with the longer and more difficult the decision making process becomes. Circumvent analysis paralysis and simply provide your users with only 1 desired option.
This tip is a continuation of the one call to action statement above. Eliminate navigation as it simply gives the user more exits. The least amount of exits or options a user has the more you increase your chances of them taking the one action you desire. Therefore you never want to dilute your intent by giving the user many exits and options. Eliminate navigation and drive them to your goal.